2020

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On Fashion Avenue in New York City, Sustainable Fashion Police will ticket pedestrians specifically wearing a basic t-shirt, the most commonly worn article of clothing. They will compliment their shirt and give them a speeding ticket based on the 'speed' of their t-shirt.

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This initiative is to educate people about the fast fashion industry and how the speed of their clothing is impacting the planet.

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Background

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This project was created to spread messages that bring awareness to fashion sustainability through a new brand.

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I conceptualized a brand, FATES, which stands for Fashion, Technology and Sustainability.

FATES mission is to protect the planet, brighten the fashion industry and inspire stylish sustainability. Slowing down fashion, speeding up sustainability. 

FATES is a brand encouraging individuals to dig beneath the surface value of clothes. Empowering individuals to style sustainably. Intersecting fashion and technology, generating sustainability. ​

Wear with caution.

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Advertising

Art Direction

Campaign

Guerrilla Marketing

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